Manifesto

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What
I do...

I am the founder of a global cosmetics company which I founded over 30 years ago. I guide my team in creating high-quality products that are enjoyed by thousands of people around the world.

That’s what I do. 

 

Who
I am...

Vita, my name means life in Latin. I am spending my “life” trying to unearth my purpose. I am an entrepreneur; I am restless and creative. I spent the last 35 years in an industry that revolves around dictating:

  • how we should look

  • what colours or products we need to fit in, feel complete and worthy

  • an unattainable singular vision of beauty

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I want to
spend

the next 35 years unravelling all that I thought was truth.

I want to
encourage

discussions that

  • make us feel fulfilled and whole as we are

  • embrace our differences and diversity

  • celebrate self-love

I want to
take

the fear out of counting birthdays after age 50. 

I want to
inspire

younger generations to look forward to the future without feeling like they must suspend time and the process of aging.

We need to get the message out that with each day and year we become more of who we are meant to be.

To live each day with
full-on passion.

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